Beyblade X
Beyblade is a global battling top phenomenon that first launched in Japan in 1999 and has been thrilling fans for 25 years. The brand combines toys, competitive play, and anime storytelling, making it both a game and a culture.
The latest generation, Beyblade X, introduced in 2023, takes battles to the next level with the X-Celerator Rail system, giving tops explosive speed and power. Alongside the toys, the Beyblade X anime brings the excitement to screens worldwide, streaming on Disney XD, Hulu, and Disney+.
From schoolyard tournaments to international competitions, Beyblade has become more than just a toy, it’s an experience where players across generations come together to “Let it Rip!”
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