Hello Kitty

In 1974, Yuko Shimizu created Hello Kitty, a charming girl who has a distinctive red bow. She was first depicted on a little coin purse and swiftly rose to prominence in Japanese “kawaii” (cute) culture. Hello Kitty has evolved into a multibillion-dollar brand over the years, working with IT, fashion, beauty, and lifestyle businesses all around the world. Through partnerships, high-end collaborations, theme parks, merchandise, cafes and more. Sanrio found the perfect partners to connect Hello Kitty even more with all her fans, young and old!

Since 1974, Hello Kitty has inspired friendship and kindness throughout the world. Spreading happiness for generations through Sanrio’s “small gift, big smile” philosophy, she is a friendly reminder to think of others first and always to be kind. Hello Kitty delivers endless smiles with her global message of friendship. She encourages people of all ages to create long-lasting connections by caring for one another. As she always says, “You can never have too many friends!”

Hello Kitty is not only an icon but has seen a huge surge in popularity among young adults, gaining a massive cult following. With more than 50 years of experience and over 15 million social media followers, Hello Kitty remains a global icon. To commemorate this milestone, Sanrio launched a series of high-profile collaborations across fashion, beauty, and lifestyle brands.

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